Comrade clearly demonstrates the ability to develop fresh, creative ideas based on strategic thinking and proven execution.
Anika Howard
Former Director, Internet Marketing for Harrah’s Entertainment, Inc.
About Harrah's Entertainment
Harrah's is the largest branded casino group in the world. They're perhaps most famous for the diverse collection of properties that line the renowned Las Vegas Strip.
The Challenge
Comrade was called on by Harrah's VP of Internet Marketing to create digital marketing programs and websites for a diverse collection of properties; the accessible on-strip O'Sheas Casino; A-list luxurious Color Salon in Caesars Palace; Vince Neil Ink tattoo studio; and sales promotions for room and amenity bookings.
Our Approach
Comrade became an extension of the Harrah's Internet Marketing team. We provided big ideas, excellent creative, and technical services.
The Solution
Our answers included creating an online community and enhanced website for O'Sheas Casino; a rich online retail and promotional site for Color: A Salon by Michael Boychuck; a user-generated tattoo contest for Vince Neil Ink; and a direct email program for hotel, restaurant and amenity promotions.
The Result
We helped this large gaming company navigate their first user-generated program and social media. Email booking programs saw consistent 30% plus click-through rates, and exceeded booking goals. The tattoo contest for Vince Neil Ink received over 1,000 entries from across the U.S. and Canada, and boasted a 75% opt-in rate for future emails from the studio. Caesars Palace brand managers took our Color Salon web design and used it to drive the traditional advertising platform. The O'Sheas loyalty program, Gang Green, nearly doubled their email database.
