Comrade listens to its clients. I can count on their personable team to deliver big ideas and value.
Nathaniel Mordo
Brand Manager, Ubisoft
About Ubisoft
As one of the world's largest game developers, Ubisoft Entertainment is an innovative entertainment company that creates successful titles for a wide range of gaming audiences.
The Challenge
Ubisoft partnered with Comrade to create authentic online experiences and audience engagement in two of their popular franchises, Silent Hunter IV and Blazing Angels II.
Our Approach
For each of the projects we started by listening to conversations of the games' loyal fans taking place online. We then developed creative that was authentic as it was engaging.
The Solution
For Silent Hunter IV, we created a community and ecommerce based website. To promote the game's amazing realistic graphics and game play, we developed a microsite featuring an award-winning five-chapter mockumentary – Subsessed. We supported the online videos through forum seeding, and online banners.
Blazing Angels also received a dedicated microsite, including customizable paper airplane plans, and three short films depicting parodies of famous flight combat scenes. We also rolled out rich media banners to promote the site.
The Result
On the forums, fans loved the videos and Ubisoft's commitment to go the extra mile to engage them with compelling branded content.
